For International Day of the Girl 2020, Citi wanted to highlight their continued support of more women in leadership roles.

So, Citi Foundation announced its partnership with the Girl Scouts, promoting their new Civic Engagement Badges designed to help close the leadership gap for women.

When we learned that more Girl Scouts end up as leaders in tech, business, and government than any other organization. It got us thinking about where change begins.

From brief, to shoot, to ship, we did it all in less than a month.

2021 Gold, Financial Communications Society, Corporate Image/Television, Girl Scouts X Citi, It starts with a question

2021 Silver, Financial Communications Society, Corporate Image, Digital Media - Web Video, Girl Scouts X Citi, It starts with a question

2021 Silver, Financial Communications Society, Corporate Image, Social Media, Girl Scouts X Citi, It starts with a question