Alexa, how do you write copy for a voice skill?

Citi has one of the biggest entertainment platforms in the financial services industry, offering access to 10,000+ live events and exclusive experiences.

The only problem was, most people didn’t know about it.

So we didn't just create an awareness campaign, we built a voice skill to making finding Citi concerts as easy as saying, “Hey Alexa, talk to Citi Entertainment.”

The Citi Entertainment skill was the first voice skill from Citi. First Voice Skill built in house at Publicis. And the first customer benefit driven voice action from any financial services company.

We used TV and OLV to help our customers connect with one of the biggest emotional benefits that comes with having a Citi card: access to thousands of concerts and 8000+ sports events.

2020 Silver, Financial Communications Society, Apps & Tools, Citi Entertainment, Citi