For the BMW 7 Series global pitch, our global clients wanted a film that would communicate visceral luxury. So we depicted the magnetic pull only a luxury vehicle endowed with equal parts amenities and adrenaline can have and won.

Our North America clients took a different stance. Since new innovations are always launched in the 7 Series first, before making their way to other models, the US wanted to use the 7 Series to make a declaration about where all of BMW was heading. Allowing us to take a refreshing, philosophical tone about the future of BMW at large. Out of the 100’s of radio and film scripts we recorded with Chris Pine over the years, I never heard him be as complimentary of a AVO as he was of this one.